digital marketing:

the fundamentals

Ready to promote your book online and invest in effective digital marketing strategies? We’re here to help you succeed with our digital sessions, designed to equip you with the skills needed to confidently manage your own digital marketing efforts.

Covering 10 topics, we will give you the tools to walk away from your session with the confidence to invest in yourself and your books. From the basics of navigating dashboards, to the intricacies of analysing campaign results, we’re here to teach you what we know!

Each session is one-on-one to ensure each participant receives the attention they need! Participants will have access to the slides after the workshop is completed.

A person using a laptop on a wooden table, browsing a website with book images and text. There is a candle and a black speckled planter on the table.

what you’ll learn

  • Topic 1

    Introduction to Digital Marketing for Authors

  • Topic 2

    Defining Your Target Audience for Meta & TikTok Ads

  • Topic 3

    Running Effective Book Launch Ads on Meta & TikTok

  • Topic 4

    Avoiding Common Mistakes

  • Topic 5

    Navigating the dashboard and key features for effective ad management

  • Topic 6

    Crafting Compelling Ad Copy and Creative for Authors

  • Topic 7

    Setting Ad Budgets and Bidding Strategies

  • Topic 8

    Analysing and Interpreting Ad Performance Metrics

  • Topic 9

    Effective Use of Influencers and Partnerships in Ads

  • Topic 10

    Running Ads for Lead Generation (Building an Email List)

  • Topic 11

    Description goes here

digital marketing: the fundamentals

digital marketing: the fundamentals

sign up to our waitlist below!

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meet your instructor

haley

Haley is a dedicated digital marketer with years of experience helping brands effectively connect with their audiences. Proficient in Google, SEO and Meta advertising, Haley knows where and how to advertise your book. With a deep love for literature, she specialises in crafting tailored marketing strategies and branding for authors. In addition to her strategic expertise, Haley is passionate about sharing her knowledge through insightful workshops and providing authors with the tools they need to succeed in a competitive digital landscape.

have questions?